Launch Event – latest book edition

The students and staff of the MA Identity Design study programme at Augsburg University of Applied Sciences believe in the inspiring qualities of communities, their own as well as those anywhere on this planet. Moreover, it’s what they focus on. Their course provides a space for the in-depth study and critical discussion of collective identity in its various forms of expression and appearance. Students develop a deeper understanding of identity shaping processes in social, cultural and economic contexts. They are encouraged to combine methods derived from artistic and design practice with techniques from the social sciences to gain new insights into and create tools for identity driven communication. See what we’re up to on … instagram.com/ma_identity_design

Hugo Moura, also known as Xesta, is a Portuguese graphic designer, lettering designer, and calligrapher whose main focus is creating unique visual identities, incorporating various styles and techniques from the typographic universe into his projects.
Based in Porto and with a background directly linked to graffiti, Xesta unifies art and design in his work, and is constantly collaborating and actively participating with other creatives.
From 2013 to 2018, he was a resident member and researcher at We Came From Space, where he began teaching several calligraphy and lettering workshops. He is co-author of the books “Calligraphy Manuals – Blackletter Fraktur” and “Calligraphy Manuals – Blackletter Rotunda,” published by Itemzero.
In 2024, he was invited to teach as an assistant professor, Communication Design Project and Typography at ESMAD – Escola Superior de Media Artes e Design.