What is 100FOR10
100FOR10 is an art project initiated by Melville Brand Design in Munich, Germany. Print is dead – is never dead. To publish a book is a bad idea – is a very good idea. 100FOR10 is a series of art books, of which each issue contains 100 black and white pages and is based on our 10 principles. 100FOR10 is distributed throughout Europe! Robert Frank said during an exposition at the Münchner Akademie der Bildenden Künste “Cheap, quick and dirty, that’s how I like it.”
His photographs – in galleries and auctions sold for fortunes – were ink-jetted on thin paper and glued to the walls. No stealing possible. If ripped (impossible without destroying them) they just were reprinted. We love this concept of presenting unique work to a broad audience – not in a high gloss coffee table book – but as raw as they come, right out of the sketch book and only in black and white.
We asked artists we cherish to create a 100-page book, assembling their unique collection of beloved artworks, or to create something new and never before published. 100FOR10 prints and distributes worldwide, thanks to print-on-demand. We create a growing collection of outstanding books, expositions and events. And most of all love the work of our authors!
The 100FOR10 Manifesto
Our principles: why you should publish a book
For the brave who risk something
For curiosity and a thirst for knowledge
For happy accidents, coincidence, and misfits
For humor and lightheartedness
For friendship, family, and partnership
For debate, discourse, tolerance, and equality
For freedom and peace
For deceleration, time, and space
For analog culture and the human touch
For creativity and self-expression
100FOR10 in brief
100FOR10 is an art book series published by Melville Brand Design in Munich since 2014. Each edition gives one artist 100 black-and-white pages in A5 to show raw, unfiltered work – sketches, illustration, photography, typography and graphic design. The books are printed on demand, are not limited, cost €15 and ship within Europe. More than 130 editions have been published so far.
FAQ
What is 100FOR10?
An art book series from Munich: one artist, 100 black-and-white pages, €15 per book.
Why black and white?
Black and white strengthens the pure, raw look of the work – and keeps production affordable, so every book costs just €15.
Are the books limited?
No. All books are printed on demand and stay available.
Can I submit my work?
Yes. Send us a convincing concept for your book together with your CV by email to info@100for10.com.
Where do you ship?
Within Europe. Books are ready for shipping within 5–10 working days after payment; delivery takes 1–3 working days in Germany and up to 10 working days to other European countries.
