What is 100FOR10

100FOR10 is an art project initiated by Melville Brand Design in Munich, Germany. Print is dead – is never dead. To publish a book is a bad idea – is a very good idea. 100FOR10 is a series of art books, of which each issue contains 100 black and white pages and is based on our 10 principles. 100FOR10 is distributed world wide! Robert Frank said during an exposition at the Münchner Akademie der Bildenden Künste “Cheap, quick and dirty, that’s how I like it.”

His photographs – in galleries and auctions sold for fortunes – were ink-jetted on thin paper and glued to the walls. No stealing possible. If ripped (impossible without destroying them) they just were reprinted. We love this concept of presenting unique work to a broad audience – not in a high gloss coffee table book – but as raw as they come, right out of the sketch book and only in black and white.

We asked artists we cherish to create a 100-page book, assembling their unique collection of beloved artworks, or to create something new and never before published. 100FOR10 prints and distributes worldwide, thanks to print-on-demand. We create a growing collection of outstanding books, expositions and events. And most of all love the work of our authors!

 

The 100FOR10 Manifesto
Our principles: why you should publish a book

  1. For the brave who risk something

  2. For curiosity and a thirst for knowledge

  3. For happy accidents, coincidence, and misfits

  4. For humor and lightheartedness

  5. For friendship, family, and partnership

  6. For debate, discourse, tolerance, and equality

  7. For freedom and peace

  8. For deceleration, time, and space

  9. For analog culture and the human touch

  10. For creativity and self-expression

Our Latest Publications

  • Blacklady. Late Night Visions

    Ana Roxana Diaz Olano
    Edition No. 130

    15,00 
  • Bunter Haufen

    Identity Design (M.A.)
    Edition No. 129

    15,00 
  • Field

    Miruel
    Edition No. 128

    15,00 
  • Suppressoria

    Alex Diel
    Edition No. 127

    15,00 
  • Pinchitas

    Potto
    Edition No. 126

    15,00 
  • Seeing In Black & White

    Sivan Karim
    Edition No. 125

    15,00 
  • For Information in Latvian, Please Press 6

    Vadim Vasilev
    Edition No. 124

    15,00 
  • ENERGY

    Jannik Stegen
    Edition No. 123

    15,00